Sainsbury’s campaign is
partnered with the charity – Save the Children. Save the Children is hoping to
improve child literacy across the UK under its Read On, Get On initiative.
In 2014, Sainsbury’s First
World War – themed Christmas campaign featured enemy soldiers exchanging food
and gifts in the trenches. In 2015, Sainsbury’s continue the “Christmas is for
sharing” motto with its advert Mog’s Christmas Calamity which promotes children’s
literacy.
The advert tells the tale of
how Mog manages to destroy a kitchen on Christmas Eve in a series of
unfortunate incidents – but ends up being praised as a hero for accidentally
alerting the fire brigade. The heart – warming tale which sees the neighbours
come together to share what they have so Mog’s family can have a perfect
Christmas.
Sainsbury’s advert is funny
and heart – warming at the same time, the advert shows viewers the meaning of
sharing. Many viewers who have seen the advert may be able to relate to this
advert, as things do not always go the way we want them to at Christmas.
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